Impact of Revenue-Sharing Policy Changes on a Livestreaming Platform

Chengzhe Liu

This study draws data from Twitch's platform. Collected data snapshots are taken every 10 minutes for channels with an average viewership of at least 10 viewers, representing over 99% of viewer hours. This dataset provides essential details, including the channel title, game title, stream title, current viewer count, follower count, and stream duration. I aim to investigate the following questions after the platform reduced the revenue share for the streamers on 09/21/2022: how does a reduction in streamers' subscription revenue-sharing allotment on the platform affect streamers' subsequent content production behavior and users(viewers)' subsequent content engagement behavior?